If you’re wondering what buns Shake Shack uses for their famously delicious burgers, the answer is straightforward and definitive: Shake Shack uses Martin’s Potato Rolls. These soft, slightly sweet, and buttery buns are an essential part of what makes their ShackBurger so iconic. Martin’s Potato Rolls are known for their pillowy texture and ability to hold up to juicy, smashed beef patties, tangy sauces, and fresh toppings without falling apart. Whether you’re trying to recreate a Shake Shack burger at home or you’re just curious about what makes their burgers stand out, it all starts with the bun — and Martin’s is the secret ingredient.

What Are Martin’s Potato Rolls?
Origin and Background of Martin’s Potato Rolls
Martin’s Famous Potato Rolls are a product of Martin’s Famous Pastry Shoppe, Inc., based in Chambersburg, Pennsylvania. These rolls have become a cult favorite in the culinary world, especially among burger enthusiasts and top chefs.
Key characteristics:
- Made with potato flour, which contributes to their softness and sweetness
- Slightly golden hue and buttery aroma
- Sturdy enough to hold juicy burgers without becoming soggy
Why Martin’s Rolls Are Ideal for Burgers
Shake Shack chose Martin’s Potato Rolls for a reason. Their structure and flavor profile perfectly complement a wide variety of burger styles, especially Shake Shack’s smashed beef patties.
Benefits of Martin’s Potato Rolls:
- Soft and fluffy texture for a melt-in-your-mouth feel
- Lightly sweet flavor that balances savory burger ingredients
- Sturdy build that doesn’t disintegrate under moisture
- Toasts well for extra flavor and crisp edges
Shake Shack’s Burger Bun: A Key to Its Flavor Profile
Toasted to Perfection
At Shake Shack, Martin’s Potato Rolls are lightly butter-toasted on the inside. This simple step adds:
- A subtle crunch for textural contrast
- A barrier that helps prevent sogginess
- Enhanced buttery flavor
Consistency Across Locations
Shake Shack maintains strict consistency across its global locations by using the same buns in all of its burger offerings — particularly Martin’s Potato Rolls for the ShackBurger, SmokeShack, and Cheeseburger.
Bun Variations at Shake Shack
While Martin’s Potato Rolls are the default, Shake Shack does offer bun alternatives for dietary preferences:
Bun Type | Description | Availability |
---|---|---|
Martin’s Potato Roll | Standard bun used for most burgers | Default option |
Lettuce Wrap | Low-carb, gluten-free alternative | On request |
Gluten-Free Bun | Udi’s-style gluten-free bun (varies by region) | Limited locations |
No Bun (Burger in a Box) | For keto or protein-focused meals | On request |
Shake Shack Burger Bun Ingredients
Here are the primary ingredients typically found in Martin’s Potato Rolls:
- Potato flour
- Enriched wheat flour
- Water
- Sugar
- Yeast
- Butter or vegetable oil
- Non-fat dry milk
- Salt
- Natural flavors and dough conditioners
These ingredients contribute to the bun’s pillowy texture and slightly sweet taste that complements the burger without overpowering it.
Recreating a Shake Shack Burger at Home
If you’re making a Shake Shack-style burger at home, using the right bun is crucial. Here’s how to get close:
Ingredients Checklist:
- Martin’s Potato Rolls (available at most grocery stores or online)
- Ground beef (80/20 fat ratio)
- American cheese
- ShackSauce (mayo, ketchup, mustard, pickle juice)
- Lettuce, tomato, pickles
- Butter (for toasting the bun)
Toasting Tips:
- Lightly butter the cut sides of the bun.
- Toast on a skillet until golden brown.
- Assemble your burger immediately for best results.
FAQs
What kind of buns does Shake Shack use?
Shake Shack uses Martin’s Potato Rolls, which are soft, slightly sweet, and made with potato flour.
Can you buy Shake Shack buns?
Yes, you can buy Martin’s Potato Rolls at many supermarkets or online retailers.
Are Shake Shack buns gluten-free?
The standard buns are not gluten-free, but Shake Shack offers a gluten-free bun option or lettuce wrap at select locations.
Why are potato buns used at Shake Shack?
Potato buns provide a soft texture, sweet flavor, and durability to hold up to juicy burger patties without falling apart.
Are Shake Shack buns toasted?
Yes, Shake Shack lightly toasts the buns with butter to enhance flavor and prevent sogginess.
What’s the best bun for burgers like Shake Shack’s?
Martin’s Potato Rolls are widely regarded as the best bun for Shake Shack-style burgers due to their texture, taste, and durability.
Do other burger chains use Martin’s Potato Rolls?
Some high-end burger joints and gourmet restaurants use Martin’s rolls, but Shake Shack is the most well-known brand associated with them.
Can I substitute Martin’s rolls with another type?
While you can use brioche or milk buns, they won’t offer the same authentic Shake Shack flavor and texture.
Final Thoughts
The bun is more than just a vessel — it’s a critical element of the burger experience. Shake Shack’s use of Martin’s Potato Rolls is a deliberate choice that enhances every bite with softness, slight sweetness, and the perfect grip for their signature smashed patties and sauces. Whether you’re a food enthusiast, home cook, or Shake Shack fan, knowing this little detail gives you a greater appreciation for what makes their burgers truly special.